Lohas – Lifestyles of Health and Sustainability, is a movement (and a business) that brings ecology into the mainstream. Lets face it, folks are not going to give up all their comforts in order to help the environment, at least not without a struggle and a lot of education.
Lohas 9 is an unashamedly capitalist conference, bringing together companies and consumers committed to healthy, socially-responsible living.
The event, in California, April 25-2 7, 2005 will cover a wide range of topics including Making Sustainability Sexy; Consciousness Cool, Walking the Talk – Case Studies of Authentic Celebrity , and Building a LOHAS Community, to name a few.
Highlights of LOHAS 9 include a musical performance by Rickie Lee Jones, yoga classes with Seane Corn, Budokon with Cameron Shayne (trainer to Courteney Cox and Jennifer Aniston) and speakers such as Daryl Hannah and Mariel Hemingway. Panelists and speakers from a range of industries include Ben & Jerry’s CEO Walt Freese, Hollywood Reporter Publisher Robert Dowling, J. Walter Thompson Co-President Ty Montague, film producer Barnett Bain, Clif Bar CEO Sheryl O’Loughlin, Environmental Media Association President Debbie Levin and many more.
Lifestyles of Health and Sustainability (LOHAS) describes a $226.8 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives and represent approximately 30 percent of U.S adults, 63 million people.
Environmental concerns, human health and human rights are not the only areas of interest to the LOHAS Consumer. The interconnections between global economies, cultures, environments, and political systems play a large role in their (our) holistic worldview.